The Saturdays
Various

Balancing pop appeal with a stylish edge. From their debut single If This Is Love, we helped shape the visual identity of The Saturdays, establishing a fun, confident, and contemporary aesthetic that evolved alongside their music. The artwork for Chasing Lights introduced a vibrant, polished look, with the group styled as fashion icons on bleacher-style steps—blending high-fashion attitude with a youthful energy. This set the foundation for their future visuals, balancing accessibility with style. As they matured, so did the imagery. Wordshaker moved towards a more refined, fashion-driven approach, with a sophisticated minimalism that reflected their growing presence in pop.

What We Did
Art Direction & Design
Campaign Artwork

Credits
Photography by Rick Guest, Ray Burmiston, Ellis Parrinder