Suggestions on the logotype and small adjustments to the rendering of the logo mark.
Current logotype and logo mark
Updated logo mark and logotype
Colours & Typeface
Suggestions on more mature and unique colours and typography styles. Moving away from the 'Web 2.0 Blue'.
Clean, professional layouts with minimal fuss will instil confidence in your expertise.
A clean and simple navigation point.
Responsive design to fit tablet and mobile devices.
The logo mark 'story'
'Trusted infrastructure for decentralised economy'.
If you decide to stick with the blob transmitting data to each other as an interpretation of the logo mark, we think something like this video will work to raise the level of maturity and trust in the product.
Merging Data 'blobs' with topographic style data lines.
Our plan is to solidify the appearance of the logo mark. The shapes will become conduits for data transmission to pass through and around safely and securely.
Taking the logo mark and creating a repeating pattern reveals a highly detailed landscape to play with. I we fill that landscape with data trails and camera movement we feel strongly this visual story below will provide lots of visual variation.
The Sperax logo will reveal itself through negative space as the data lines wrap and flow around it.
3D landscapes created from flowing data. Using the Sperax logo mark as the landscape we will craft contours around it. This route will feel calm and reminiscent of the Chinese rural landscape yet data driven.
Icon style will vary depending on the chosen route of the key images. For example the topographic 'data lines' moving around the logo mark might throw up icons similar to the below animations.
• Is the general direction of the site layout as expected? More modern and clean etc.
• Are you happy to adopt a new logo or do you wish to keep the same logo and font?
• Do you wish to keep the same colour scheme or do you like the suggested new pallette?
• Which key images appeal to you most of all and why?
• Which key images do not appeal to you and why?