A Spark for everyone.
A fun concept focussing on the diversity of the different app users. From all corners of the world, in all shapes and sizes. We will create different spark shapes with smiling faces and use those icons to represent diversity.
A clean modern logotype with a subtle pixel extraction on the 'R'. This leads the user towards thinking of a digital product whilst retaining the straight edge of more traditional finance design tropes.
This is the concept we (Studio Bowden) feel has the most interesting potential. We can of course still look at marketing ideas based around the core identity. The illustration routes outlined in the previous page we shared. The concept of the crypto millionaires etc. All of those ideas can work with this identity.