Lana Del Rey
Born To Die

For Born to Die, we worked closely with Lana to craft a visual identity that embodies the album’s cinematic, Americana-infused world. We developed a custom typeface based on old Hollywood movie posters and a series of sleeves that balance classic beauty with a contemporary mood—capturing the grandeur, melancholy, and timeless allure of her music.

What We Did
Art Direction & Design
Campaign Artwork

Credits
Photography by Nicole Nodland