Groove Armada
The Best Of

For The Best Of, we reimagined Groove Armada’s iconic logo—originally crafted by Zip Design—as a physical object, transforming it into a tangible symbol of their music. The concept centred around placing the logo within spaces, treating it as both an installation and an extension of their sound. A three-dimensional model was built and photographed against a pristine white backdrop, presenting it as a sculptural piece. Further explorations placed the logo in gallery settings, elevating it as a work of art that inhabits spaces—just as their music does.

What We Did
Art Direction & Design
Campaign Artwork

Credits
Photography by Jonathan Knowles
Agency - Zip Design