Adapted from various inputs and multiple subjective visual ideas, the current state of the brand is slowly becoming cohesive but still lacking in depth at the base level. The following over view video helps to see the parts that currently work out of the all the reactive work.
Flare's brand aesthetic is born of stellar coronas, of auroras and cosmic plasma, bringing to mind warm energetic light bathing the blockchain universe. What we propose in the immediate next step is to recreate the imagery we have been using so far, but with much wider variation of movement and shape. Creating these auroras from scratch means we will also have greater control over the colours.
• Retain colour palette with white as the dominant colour
• Foundation of the visuals remains the aurora/energetic plasma/star corona
• Deliver animated and still files
Option 01 – Jason Ting
https://www.instagram.com/jzlabs/?hl=en
Partnership announcement
Animation of X looping mixed with aurora
AMA interview announcement
Aurora animating like sound waves
Governance Proposal
Rings of vertical lines undulating and combining
Tech announcement
Aurora light creating a grid
Creative headline
Aurora freely moving
News update
The aurora surrounding the corona
Option 01 – Erica Anderson
https://www.ericaofanderson.com/
Carl Johan Hasselrot
https://www.instagram.com/carljohan.hasselrot/
Philip von Borries
Brief here:
https://docs.google.com/presentation/d/1tHHQo4OTf8L4otJT09RgFCzzyGNo5iBBVOInsbWrRu4/edit#slide=id.g228b96d9904_0_91