Development/Stage 2
Briefing creative illustrators for Flare branding.

Where we are now.

Adapted from various inputs and multiple subjective visual ideas, the current state of the brand is slowly becoming cohesive but still lacking in depth at the base level. The following over view video helps to see the parts that currently work out of the all the reactive work.

Core brand evolution — Aurora

Flare's brand aesthetic is born of stellar coronas, of auroras and cosmic plasma, bringing to mind warm energetic light bathing the blockchain universe. What we propose in the immediate next step is to recreate the imagery we have been using so far, but with much wider variation of movement and shape. Creating these auroras from scratch means we will also have greater control over the colours.

• Retain colour palette with white as the dominant colour
• Foundation of the visuals remains the aurora/energetic plasma/star corona
• Deliver animated and still files