What we did
Brand Identity
Creative Direction
Artwork & Production
Social Content
2D & CGI Animations
Web Design
Drake Exchange, a cryptocurrency exchange, required a polished, tech-forward identity within a six-week timeframe. The concept drew inspiration from the Drake Equation, which estimates the number of civilizations in the universe, symbolizing exploration, connectivity, and the infinite possibilities of crypto. At its core, we developed a celestial abacus motif, reflecting the equation’s counting principles while seamlessly connecting to blockchain tokens and the dynamic flow of exchange transactions.
This abacus concept informed animations and visuals, combining a clean, approachable style with futuristic systems inspired by space exploration and data flow. The chosen blue palette conveyed trust and professionalism, while soft, flowing imagery emphasised accessibility and innovation.
The Celestial Abacus
The concept highlighted exploration, counting, and connection. The celestial abacus symbolized the Drake Equation’s role in calculating extraterrestrial life, blockchain tokens, and the fluid dynamics of cryptocurrency exchanges.
Community
In addition to the core concept, the brand embraced community, envisioning unique alien avatars for users – a playful nod to the Drake Equation’s connection to the search for extraterrestrial life. This idea underscored inclusivity and individuality within the exchange.
Credits
Design & Art Direction by Studio Bowden
CGI and 2D animations by David Bowden
Web development in-house at Drake
We specialise in refining Business & Tech identities, shaping the visual direction of Music projects and elevating Lifestyle & Hospitality brands.
We specialise in refining Business & Tech identities, shaping the visual direction of Music projects and elevating Lifestyle & Hospitality brands.
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