A more expressive system built from a single idea

The same icon, but bolder, more expressive and adaptable. Different shapes can represent sectors like Sustainability, Finance, Technology, Policy, Infrastructure, Innovation, Culture and Data, creating a flexible but recognisable visual language.

Building a brand with character

These shapes become building blocks for ads, announcements and thought leadership — from hiring posts to campaign moments. The goal is a consistent, confident identity that gives Third City more personality and presence.

Making Shapes

The identity is designed to bring character and variation. Using the three core building forms, we can create a series of distinctive shapes and compositions that become ownable visual devices across presentations, the website and day-to-day communications. These shapes can frame content, highlight ideas, and signal different themes from Opinions and think pieces to job ads, announcements and internal materials.

It gives Third City a simple but expressive visual language, allowing everyday communications to feel consistent, recognisable and importantly...  show personality.